Megatrends are trends with a global impact that seem to mould the industry and—to an extent—society in general. What is the current megatrend and how can it affect your investments?
Have you recently been to the beach? When you are on the shore and a big wave comes, you have to decide whether to “jump” the wave—floating on top of it—or to duck and go under the wave judging by the size of the wave, right? Well, megatrends are similar. They are big waves that mould the industry and can mould your future too. At XTrade, they know it is important to keep an eye on them when making decisions.
How do Megatrends affect industry?
More everyday, industry is focusing on what the client needs. Surveys, ratings, customer service… they all want to get information so that the company can assess better what the client needs are in order to sell something that is appealing to the client. Thus companies have to move “when the wave comes” adapting their work-models and restructuring them if they are to thrive—even survive.
Adapting to the clients changing needs, there are new business ideas that cater to the clients demands, and that generates new investment products. Companies like XTrade offer online CFD trading. Others offer online FX trading. Of course to have an accurate idea of the clients needs, the approach must be holistic, making sure you consider all the things that affect the client and mould his or her habits.
One example of this is the online trading, or the multi-platform software that firms like XTrade supply to adapt to the clients needs.
Changes XTrade Has Noticed in The Investor’s Profile
For the last few decades, we have become “mobile”; we all depend on a mobile device. Hand in hand with the mobile technology come many different tech-related industries. One of them is the gaming industry. The industry of video games has been really successful in catching people’s attention, so by studying the reasons that got people engaged you could draw conclusions that later you can apply to the investment industry and give customers a better service. For example, the XTrade Web Trader implements many elements that make it intuitive and friendly to use.
Consider this megatrend: Work habits have changed. Past generations would get a job in a company and work there until retirement, nowadays the volatility of many jobs cause people to interact at the same time with many companies via social networking. Before, most of the investors were men coming from a middle class. Now, there is more diversification.
Developing economies are causing people with big capital to surface, the sea of investors and companies want to offer them the right service and take their profit too.
This means that the investment management industry market broadens to a huge variety of clients. To cater all their needs they need to analyze tons of data to create new models that will allow them to create new products for their clients.
This is just one example but it shows that it is good to keep up with how all these events develop to make the right move at the right time. Hopefully you will make the right decision when the next wave comes.
