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A 5-Step Plan to Sound Money Management After Graduation

You’re a college graduate, yet somewhere between COM 311 and BIO 102 there was never a class that taught you basic money management skills. Fortunately, you don’t need a whole semester to learn how to become a savings master. Follow five easy steps to slash your debt and build a respectable savings account. Step One:…

Why Invest In Durable Tech?

The term “planned obsolescence” describes when something is designed to wear out, or break, even be out of date in just a few years. Sound familiar? You’ve likely experienced planned obsolescence first-hand when an item breaks just after the warranty expires or when a new device doesn’t work with the previous model’s accessories. Manufactures are…

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Consumer Spending in the US Led By 50+ Demographic

As a marketer it’s critical to understand who your target market is. You need to know everything from how old they are, to what their income is and even past spending habits. Over the past several years the media and marketers have been spending a great deal of our time focusing on how marketing to…