You’ve Got Brand Evangelists — Now What?

You need brand evangelists!” If you’ve studied marketing at all over the past few years, you’ve probably heard this from more than one person. It’s no longer enough to simply attract a loyal customer base. You want to have evangelists, people who are so enthusiastic and supportive of your business that they freely share information…

6 Reasons Why Spending on Employee Health Will Save You Money and More

As technology, globalism and the “machining” of the American worker continue to demand increasing productivity and cost savings, it’s common for businesses to skimp where they can in order to stay lean and competitive. And while the passage and implementation of the Affordable Care Act requires businesses to provide employees with healthcare, it still remains…

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5 Shopping Mistakes That Can Cost You Money at the Grocery Store

Knowing how to stretch your grocery budget can go a long way towards helping you meet all of your financial goals. When you make savvy shopping choices, you’ll have more money to save and invest. What’s more, you’ll also get to enjoy a much healthier and tastier diet. Your personal financial health will suffer if…