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How to Afford the City Lifestyle as a Millennial

Many young, working professionals are choosing to work and live downtown in cities, rather than the suburbs. But living in a city is expensive, and as rent prices and job competition continue to rise, sticking to a budget and frugal living are the key to thriving in this preferred lifestyle. Create a Budget Creating a…

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Social Butterfly on a Budget: Having Fun Without Going Broke

The weekend is finally here and it’s time to make plans to unwind, hook up with friends, and celebrate the fact that Monday, for the moment, is far away. There’s just one problem. You may be up for a night frivolous fun but your bank account balance is down. Way down. Quite the conundrum. Being…

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5 Cool Products That Can Save You Money Over Time

Over the years, you have become really adept at saving money. You make your grocery and menu lists based on what’s on sale at the supermarket. You try to run your washer and dryer when the rates are lowest. And you keep your car well-maintained to get the best possible mileage. Another great way to…

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Tips for Outdoor Gear Shopping During the Holidays

If you’re a camper, hiker, or general outdoors enthusiast, you’re probably waiting patiently for winter to pass so your favorite trails and parks are accessible once more. The colder months are generally downtime for campers, but the perfect opportunity to stock up on gear is in the offseason — and the holidays make this time…

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A 5-Step Plan to Sound Money Management After Graduation

You’re a college graduate, yet somewhere between COM 311 and BIO 102 there was never a class that taught you basic money management skills. Fortunately, you don’t need a whole semester to learn how to become a savings master. Follow five easy steps to slash your debt and build a respectable savings account. Step One:…

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Consumer Spending in the US Led By 50+ Demographic

As a marketer it’s critical to understand who your target market is. You need to know everything from how old they are, to what their income is and even past spending habits. Over the past several years the media and marketers have been spending a great deal of our time focusing on how marketing to…