#FinCon12 is officially in the books and things could not have gone any better. I was lucky enough to be able to meet a lot of the amazing bloggers that I have been interacting with over the past few months. It was nice to finally put a face to a URL or twitter handle.

As I sat in the breakout sessions and talked with other bloggers this weekend, I realized that the future of the personal finance blogosphere has a lot of upside. There are a lot of different personalities and opinions on all topics. As a personal finance writer, it gives our readers a dual perspective and I feel that is important.

I have been blogging for quite a few years now, so I have a decent amount of experience. Every breakout session that I attended I managed to take something away to help myself and my blogs grow. To me, that is amazing and makes the whole experience worth it.

There were two speeches that really stood out to me from two of my favorite personal finance writers J.D. Roth and Donna Freedman. Donna led a panel that discussed how we need to write with a voice. All of us have our own personalities and we need to express those in our writing. Our opinions are how our readers can truly connect with us. Without a true voice, readers are going to get bored and move on to the next blog.

In the closing keynote, J.D. hit on something that was a little hard for me to hear, but I am very grateful I did. He told us that we need to start writing for our readers and stop worrying about the search engines. I am an SEO lover and I have written almost all of my posts with Google in mind. I think because of this, I have lost focus on why I really write this blog in the first place. I want to be able to help people with their finances based off my professional, educational and personal experiences. With great posts come a great search engine following.

With all of that in mind, here are some of my favorite personal finance posts last week. Plus, some of the carnivals that mentioned One Smart Dollar.

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26 Comments

  1. Dude! You live in a great city. All of your readers should be comforted in knowing that you know how to handle a beer….or two.

  2. Thank you for the mention Sean. I didn’t hit up FinCon this year but I do plan to next year. Being a newer blogger it would be a good experience to learn more about SEO and the business side of it and I have to admit, I haven’t spent much time learning that stuff.

  3. Thanks so much for including us! It sounds like you had a great time in Denver and learned a lot!

  4. I agree with Donna! You have to be yourself when you write so others can connect with you. Since we can’t actually see a mouth moving or facial expressions we rely on words to make a person come alive. I don’t try, I just do… when I communicate with my audience. I want them to feel me staring them right in the eyes. I just give them what they’d get if they were right in front of me as a group or as an individual. Thanks for sharing your experience at Fincon 2012. Thanks for the link as well. Mr.CBB

  5. Thanks for the inclusion, Sean! It was so great to meet you and now that I know your other site’s name, I feel that we are kindred spirits (and at least you added an “er” to the end of that second word. Because otherwise, well, you probably know the ramifications).

  6. Big thanks for the mention Sean! I so wish I could have made it last week but it will definitely be in the cards for next year. The point JD makes is a great one and I have really lost focus with that. It’s hard to write for the readers and ignore SEO…I think there is a balance that could be had though.

  7. I originally tried writing for Google, but couldn’t write anything with passion when I was trying to get ranked. So I just write for the sake of writing and trust that things will all come together. Thanks also for the mention!

  8. What a great experience that must have been. Hearing all about this makes me want to go next time. I do agree with Donna that we need to find our own voice – this is something I’ve felt I need to work on. I only agree a little bit with JD’s advice; that’s kind of an easy thing to preach when you’ve got a very popular blog with a PR6. 🙂

  9. It was a great time. The downside? The laws of time and space kept us from being able to talk to every other participant. FinCon is like a wedding where you wish you could actually sit and spend at least 10 minutes with each guest. As my wife jokes, “not really, it more like a room where every person actually understands what you’re saying, that’s why you love FinCon, no blank stares.”

  10. Pingback: Blog Post of the Week! by Sandy from Yes, I Am Cheap - The Free Financial Advisor

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